Informationen zur Anzeige:
Global Brand Spaces & Trade Marketing Manager (m/f/d)
Oberderdingen
Aktualität: 11.06.2024
Anzeigeninhalt:
11.06.2024, BLANCO GmbH + Co KG
Oberderdingen
Global Brand Spaces & Trade Marketing Manager (m/f/d)
Core Activities:
Global responsibility for the consistent and unique BLANCO brand appearance at all physical touchpoints to ensure a seamless customer and consumer journey on- and offline
Increase efficiency and effectiveness of related activities within the marketing funnel (awareness -. consideration - purchase). This includes the overall brand experience as well as the support of new product launches
Set-up of investment thresholds and KPIs for all related activities in all BLANCO markets in cooperation with int. Sales and local teams
Enabling and consulting of local and regional marketing/sales teams
Responsibilities:
Further development of guidelines and KPIs for all physical customer and consumer touchpoints, e.g.
POS in various Trade Channels
Mono-Brand Stores
Fairs & Events
BLANCO Brand Experience Center
BLANCO Campus Branding
Branding and communication materials for all factory tours (e.g. in the stainless steel sink factory)
Process and budget responsibility for all material samples
Management of trade marketing and shopper research; compilation of int. trends and insights, implementation of digital tools at touchpoints as well as for tracking and benchmarking (e.g. CRM Tracking & Analysis, best practice sharing)
Selection and steering of suppliers and agencies
The position reports to the Director / Head of Global Brand Communications.
Several years of work experience as a global trade marketing manager in relevant international companies (e.g. trade fair & event organization, agency, brand in the kitchen, catering, furniture or bath industry)
Experience in the development and implementation of internationally consistent brand identities, from the overarching strategy to reliable planning and excellent operational implementation
Excellent ppt-presentation and live communication skills, a team player and "natural" leadership personality
Analytically structured way of working, data-driven mind-set and a hands-on mentality
Class B driver's license
Ability to lead internal cross-divisional teams and external partners both strategically and operationally.
Business fluent in English, fluent in German, additional languages are a plus
Familiar with CRM systems, SAP, Windows Office (excellent PPT skills), Graphic Design software
Berufsfeld
Standorte