Core Activities: Global responsibility for the consistent and unique BLANCO brand appearance at all physical touchpoints to ensure a seamless customer and consumer journey on- and offline Increase efficiency and effectiveness of related activities within the marketing funnel (awareness -. consideration - purchase). This includes the overall brand experience as well as the support of new product launches Set-up of investment thresholds and KPIs for all related activities in all BLANCO markets in cooperation with int. Sales and local teams Enabling and consulting of local and regional marketing/sales teams Responsibilities: Further development of guidelines and KPIs for all physical customer and consumer touchpoints, e.g. POS in various Trade Channels Mono-Brand Stores Fairs & Events BLANCO Brand Experience Center BLANCO Campus Branding Branding and communication materials for all factory tours (e.g. in the stainless steel sink factory) Process and budget responsibility for all material samples Management of trade marketing and shopper research; compilation of int. trends and insights, implementation of digital tools at touchpoints as well as for tracking and benchmarking (e.g. CRM Tracking & Analysis, best practice sharing) Selection and steering of suppliers and agencies The position reports to the Director / Head of Global Brand Communications.