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Global Brand Spaces & Trade Marketing Manager (m/f/d)
Aktualität: 16.06.2024


16.06.2024, BLANCO GmbH + Co KG
Global Brand Spaces & Trade Marketing Manager (m/f/d)
Ihre Aufgaben:
Core Activities: Global responsibility for the consistent and unique BLANCO brand appearance at all physical touchpoints to ensure a seamless customer and consumer journey on- and offline Increase efficiency and effectiveness of related activities within the marketing funnel (awareness -. consideration - purchase). This includes the overall brand experience as well as the support of new product launches Set-up of investment thresholds and KPIs for all related activities in all BLANCO markets in cooperation with int. Sales and local teams Enabling and consulting of local and regional marketing/sales teams Responsibilities: Further development of guidelines and KPIs for all physical customer and consumer touchpoints, e.g. POS in various Trade Channels Mono-Brand Stores Fairs & Events BLANCO Brand Experience Center BLANCO Campus Branding Branding and communication materials for all factory tours (e.g. in the stainless steel sink factory) Process and budget responsibility for all material samples Management of trade marketing and shopper research; compilation of int. trends and insights, implementation of digital tools at touchpoints as well as for tracking and benchmarking (e.g. CRM Tracking & Analysis, best practice sharing) Selection and steering of suppliers and agencies The position reports to the Director / Head of Global Brand Communications.
Das bringen Sie mit:
Several years of work experience as a global trade marketing manager in relevant international companies (e.g. trade fair & event organization, agency, brand in the kitchen, catering, furniture or bath industry) Experience in the development and implementation of internationally consistent brand identities, from the overarching strategy to reliable planning and excellent operational implementation Excellent ppt-presentation and live communication skills, a team player and "natural" leadership personality Analytically structured way of working, data-driven mind-set and a hands-on mentality Class B driver's license Ability to lead internal cross-divisional teams and external partners both strategically and operationally. Business fluent in English, fluent in German, additional languages are a plus Familiar with CRM systems, SAP, Windows Office (excellent PPT skills), Graphic Design software



Global Brand Spaces & Trade Marketing Manager (m­­/­­f­­/­­d)