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Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)
Oberderdingen
Aktualität: 11.06.2024
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11.06.2024, BLANCO GmbH + Co KG
Oberderdingen
Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)
Steers the brand strategy, positioning and marketing planning, incl. process
Responsible for development and roll-out of global frameworks, KPIs and guidelines and enables colleagues from the marketing and sales departments to implement the global frameworks according to their local needs
Managing marketing activities and the budget planning and approval process with HQ and regional and local stakeholders
Develop a shared vision and understanding of business-driven and value-added oriented marketing and data-driven decision making within the global BLANCO marketing community for the following:
Brand Positioning
Brand Governance
Marketing Strategy
Marketing & Media Planning, -tracking
Marketing Excellence & Onboarding Program
Marketing Research
Marketing Procurement
Representation of the Global Brand Marketing Department in Meetings and Project-Teams
The position includes the disciplinary and professional management of one employee (currently part-time)
At least 3 years of experience at an international brand manufacturer or in a media or advertising agency with a focus on marketing planning, process and KPI tracking, budget management and brand strategy
Lives «Coaching as a leadership style»
Strategic and analytical thinking with a hands-on mentality
Business fluent in written and spoken English
A high level of intercultural understanding and experience abroad
Value-adding personality, able to build bridges between sales and marketing, headquarters and local units, B2B and B2C marketing
Persistent, resilient and with a high tolerance ambiguity
Berufsfeld
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