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Director ­­/­­ Head of Global Brand Strategy & Marketing Planning (m­­/­­f­­/­­d) 11.06.2024 BLANCO GmbH + Co KG Oberderdingen
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Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)
Aktualität: 11.06.2024


11.06.2024, BLANCO GmbH + Co KG
Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)
Steers the brand strategy, positioning and marketing planning, incl. process Responsible for development and roll-out of global frameworks, KPIs and guidelines and enables colleagues from the marketing and sales departments to implement the global frameworks according to their local needs Managing marketing activities and the budget planning and approval process with HQ and regional and local stakeholders Develop a shared vision and understanding of business-driven and value-added oriented marketing and data-driven decision making within the global BLANCO marketing community for the following: Brand Positioning Brand Governance Marketing Strategy Marketing & Media Planning, -tracking Marketing Excellence & Onboarding Program Marketing Research Marketing Procurement Representation of the Global Brand Marketing Department in Meetings and Project-Teams The position includes the disciplinary and professional management of one employee (currently part-time)
At least 3 years of experience at an international brand manufacturer or in a media or advertising agency with a focus on marketing planning, process and KPI tracking, budget management and brand strategy Lives «Coaching as a leadership style» Strategic and analytical thinking with a hands-on mentality Business fluent in written and spoken English A high level of intercultural understanding and experience abroad Value-adding personality, able to build bridges between sales and marketing, headquarters and local units, B2B and B2C marketing Persistent, resilient and with a high tolerance ambiguity