Director ­­/­­ Head of Global Brand Strategy & Marketing Planning (m­­/­­f­­/­­d)

Steers the brand strategy, positioning and marketing planning, incl. process Responsible for development and roll-out of global frameworks, KPIs and guidelines and enables colleagues from the marketing and sales departments to implement the global frameworks according to their local needs Managing marketing activities and the budget planning and approval process with HQ and regional and local stakeholders Develop a shared vision and understanding of business-driven and value-added oriented marketing and data-driven decision making within the global BLANCO marketing community for the following: Brand Positioning Brand Governance Marketing Strategy Marketing & Media Planning, -tracking Marketing Excellence & Onboarding Program Marketing Research Marketing Procurement Representation of the Global Brand Marketing Department in Meetings and Project-Teams The position includes the disciplinary and professional management of one employee (currently part-time)