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Marketing Manager Europe (m/w/d) EOC Ski & Boot Brands
Penzberg
Aktualität: 13.01.2023

Anzeigeninhalt:

13.01.2023, K2 Sports Europe GmbH
Penzberg
Marketing Manager Europe (m/w/d) EOC Ski & Boot Brands
Marketing budget responsibility including planning, reporting and coordination of European countries Transformation of global GTM strategies into the European market Implementation, control and monitoring of DTC marketing activities Planning and implementation as well as control and monitoring of retail marketing campaigns Elaboration, provision and control of RMS activities Planning, organization and implementation of through the line communication Provision of all necessary marketing materials and content for media and retail Planning, organization and implementation of all PR activities and creation of media attack plans Coordination and implementation of social media campaigns Creation of briefings and management of external agencies and service providers Strategic development of the athlete teams Preparation of brand, product and campaign presentations Coordination of product information, texts and translations Preparation and provision of all necessary tools for trade, order and consumer fairs and events Obtaining athlete, influencer and end user feedback and preparing analyses Close communication with global brand leads and regional sales team Regular reporting to European marketing lead
5+ years progressive related experience: hardgoods, sporting goods, winter sports Strong understanding of the winter sports industry, market and lifestyle Ability to ski competently in all conditions Ability to travel extensively sometimes internationally Strong management and interpersonal skills Ability to work with and co-ordinate a diverse group of people (team riders, sales reps, accountants, shop staff, general customers) Excellent work ethic and enthusiasm Ability to organize multiple tasks and manage projects Self-directed and motivated Possession of advanced computer skills: MS Office, Adobe products are a plus Excellent interpersonal and presentation skills Understanding of ecom marketing and sales strategies

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