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Global Brand Manager (m/f/x)
Aktualität: 06.10.2021


06.10.2021, WÖRWAG PHARMA GmbH & Co. KG
Global Brand Manager (m/f/x)
As a Global Brand manager, you will be supporting the Global Therapeutical Area (TA) Leader in developing and executing the TA's global strategy - through a strong collaboration with the HQ global/ regional functions and the lead countries, the development and deployment of the global toolkits, the tracking of all Marketing activities and brand performance globally - in order to deliver the key brands' short to long-term business objectives and targets. Tasks & Responsibilities: Actively participate to the TA global strategy development (market research, annual Global brand plans, Marketing Summit etc) Unlock unmet customer needs and actionable insights to build the global brand positioning and brand architecture In collaboration with the Chief Innovation Officer, identify new products under the brand architecture that deliver a strong value proposition to all our customers Lead the development and deployment of the global toolkits in close collaboration with Global Medical Affairs and the lead countries Track the local Marketing activities and brand performance to review the effectiveness of the support tools and enable best practice sharing Support and collaborate with the countries to ensure strong understanding and buy-in of the global strategy, and adequate localization of the global strategy & toolkits Work closely with the Launch team to secure new product launches, build ambitious business cases and optimize the portfolio Contribute to building Marketing Excellence within Wörwag Marketing community globally
At least 8 years of relevant Marketing-related experience and proven track record in delivering best-in-class customer experience across multiple touchpoints Ideally a mix of local and international experience A great understanding of consumers/patients, doctors and pharmacists Strong analytical skills, operational excellence combined with the ability to think strategically and see the «big picture» Willingness to challenge the status quo and get outside the comfort zone; growth mindset Ability to build trustful relationships with our colleagues in the headquarters such as Global Medical Affairs and the local teams - and to enjoy cross-functional teamwork Very good knowledge of English (spoken and written)