K2 Sports Europe GmbH

Execute the seasonal GTM plans, key initiatives, and seasonal marketing stories in the European region at retail level Build, execute, and track the European retail marketing plan, including but not limited to, in-store promotions, employee interaction, product knowledge clinics, and custom displays Coordinate and further develop all online-to-offline through the line marketing activities for the European market with focus on retail promotions Coordinate budget allocation and ensure adherence to budget plans Ensure brand and product appearance consistency across all retail communication channels Work closely with the European Sales department to ensure hand in hand workflow Travel in field to better understand product utilization & competitive intelligence directly from the market, customers and sales reps