Marketing Specialist (m/w/x)

The MARKETING SPECIALIST works closely with the Head of Communications & Public Affairs to develop and execute excellent marketing and communications both inside and outside the organization, creating clarity around our most important messages and engaging audiences with the best of the Bavarian International School. This means developing compelling content and sharing it across all relevant channels (digital, print, in-person events) to reach internal and external audiences and support the school's strategic aims. Responsibilities and duties: Content creation: editing inspiring stories in text, posting, video & co. (e.g. social media, website, app) Online marketing: planning, implementing and evaluating Google campaigns, SEO and social media campaigns Event management: planning, organising and executing internal and external events to communicate the core messages of BIS (e.g. BIS International Festival, BIS Grill & Chill, BIS City BBQ, BIS City Talk) Channel management: maintaining and updating the BIS website and intranet page Brand-Sheriff: Maintenance and control of the corporate design to ensure consistency of the new branding Reporting: Analysis and evaluation of data & statistics for the creation of KPI reporting for the department.