25 km
Global Brand Manager (m­­/­­f­­/­­x) 25.08.2022 Wörwag Pharma GmbH & Co. KG Böblingen
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Global Brand Manager (m/f/x)
Böblingen
Aktualität: 25.08.2022

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25.08.2022, Wörwag Pharma GmbH & Co. KG
Böblingen
Global Brand Manager (m/f/x)
Be responsible for the Global Brand Management of a top-selling portfolio to ensure a consistent global branding and positioning Lead the development and deployment of the global campaigns / toolkits in close collaboration with Global Medical Affairs and the lead countries Support and collaborate with the countries to ensure strong understanding and buy-in of the global strategy, and adequate localization of the global strategy & toolkits (e.g. annual Global Brand Planning, Marketing Summit, Brand Team Meetings) Track the local Marketing activities, media campaigns and brand performance to review the effectiveness of the support tools and enable best practice sharing In collaboration with the Chief Innovation Officer, identify new products that ensure a sustainable and profitable growth and deliver a strong value proposition to all our customers Work closely with the Launch team to secure new product launches, build ambitious business cases and optimize the portfolio
At least 5-6 years of relevant Marketing-related experience in the pharmaceutical, healthcare or medical device industry. Experience in both DTC (direct to consumer) and HCP (healthcare professionals) go-to-market models is an asset. Experience in developing creative assets across multiple media channels, from concept creation to final assets delivery Experience in media campaign planning, tracking and optimizing - ideally both ATL and Digital media Work experience in regional / global positions is a plus A great understanding of doctors, pharmacists and patients Strong analytical skills, operational excellence combined with the ability to think strategically and see the «big picture» Willingness to challenge the status quo and get outside the comfort zone; growth mindset Ability to build trustful relationships with our colleagues in the headquarters and to enjoy cross-functional teamwork Very good knowledge of English (spoken and written), any other language is a plus

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