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Marketing Planning & Insights Manager (m/f/d)
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Aktualität: 11.08.2024
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11.08.2024, BLANCO GmbH + Co KG
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Marketing Planning & Insights Manager (m/f/d)
Aufgaben:
Ensure transparency, effectiveness and efficiency of Marketing Processes, KPIs and Insights across the entire BLANCO organization
Obtain the best possible Return on Marketing Invest at all stages of the brand funnel and along the consumer & customer journey via research, analytics, KPI reporting, benchmarking and sharing
Be the ambassador for a «data beats opinion» mindset and decision-taking based on insights, coming from consumer and customer
Develop a data-based Market Model for all BLANCO countries
Steer Annual Marketing & Media Planning and Approval Process
Track intra-year Results of local Marketing Activities and create benchmark reports
Optimize Marketing Material processes incl. Phase In/Out, Master Data management Steer research projects for Brand and Communication related topics (e.g., U&A, NPS) and control results and resulting activities
Develop and implement Media Strategy along the full funnel from Awareness to Loyalty B2B and B2C for appropriate PESO channels
Support the Global Market Intelligence Team Reporting line to the Director / Head of Brand Strategy and Marketing Planning within the Global Brand Marketing department
Qualifikationen:
University Degree in Marketing, Research, Media Management or similar learning path
Minimum three years working experience in a global marketing or sales or business intelligence team or an agency in an international environment
Strong analytical skills and data interpretation
Competence for different research methods (quantitative and qualitative)
SAP and data visualization skills
Good Communication skills and fluent Business English (oral and written)
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Marketing Planning & Insights Manager (m/f/d)
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