Your mission Support in the development and implementation of a marketing strategy for newly launched Rx and OTC products in close coordination with internal stakeholders and the relevant specialist departments. Support in brand management and the implementation of product concepts Conception & implementation of various marketing & information materials (online and offline) for professionals & patients in cooperation with internal departments and agencies Support in the development and expansion of online marketing tools in the B2B & B2C area (homepage, social media, patient websites, newsletter, etc.) Implementation, control and optimisation of cross-media campaigns for different target groups in cooperation with agencies