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Senior Manager Product Marketing (m/f/d)
Bayreuth
Aktualität: 31.03.2021
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31.03.2021, Cybex GmbH
Bayreuth
Senior Manager Product Marketing (m/f/d)
Responsible for providing all consumer relevant product information and -pictures as basis for marketing collateral creation
Fully understand and promote the product portfolio from a customer point of view
Ongoing review of the product characteristics and information description on several internal and external channels with regards to topicality and relevance
Drive and support the improvement or introduction of internal processes and system landscape
Close collaboration with content creation, content management and product management team by briefing relevant product information/features
Worldwide competitor benchmarking of marketing assets (especially from the target group perspective) and their communication of USPs
Successfully completed studies in business administration with a focus on marketing or comparable
Several years of relevant work experience as Product Marketing Manager in a brand/consumer centric environment
Strong goal focus and customer orientation, affinity for design
Excellent communication skills, both internally as moderator between different stakeholders as well as externally towards end customers
Experience in product information management tools
Highly structured and analytical paired with excellent project management and fluent English skills
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