Online Marketing Specialist (m/f)
DIGON GmbH, Friedrichshafen
In order to engage and grow the Bicle community (www.bicle.com) and business, DIGON GmbH is looking for a driven:
Online Marketing Specialist (M/F)
Your talent and qualities flourish best in a start-up environment. Your goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of online marketing. You should have a solid understanding of website and newsletter optimization, how social media channels work and how to optimize content, so that it is engaging the audience. You will report to the Marketing Manager of DIGON GmhH. Place of employment is Friedrichshafen, Baden-Württemberg, Germany.
Build and execute a social media strategy through research, platform determination, benchmarking and audience identifcation and expand and accelerate new social networks across the globe, with focus on Asia
Create social media calendars, manage the daily social media content (generate, edit, publish and share text, images, video or html) and moderate all user-generated social media content
Build, operate, analyse and optimize social media advertising campaigns
Capture and analyse the appropriate social data / metrics, insights and best practices, and than act on it to continuously improve social media activities
Manage the content (generate, edit, publish and share text, images, videos or html) in our own social area: MyBicle. And moderate all user-generated content in this area
Actively interact with the MyBicle members in order to increase the activity in the Bicle community
Improve Bicle's website performance and optimize website conversion using website statistics / metrics, insights and best practices
Coordinate website improvements and collaborate with product development to optimize customer experience
Enhance Email Marketing strategy, create email newsletter calendars and operate the weekly newsletter to increase website traffic
Capture and analyse the appropriate newsletter data / metrics, insights and best practices, and than act on it to continuously improve newsletter performance
Collaborate with other departments (Content creation, Marketing, Sales, Product Development) to manage Bicle's reputation, identify the industry's key players and coordinate actions
Passionate and eager about winning and developing the Bicle business on a global scale
Positive attitude, detail and customer oriented, with good multitasking and organizational ability
Fluency in English
Creative and structured thinker (m/f)
Proven working experience, minimum of 3 years, in online marketing, digital media specialist (m/f) or social media
Educated in the field of online marketing, marketing communications or New Media
Knowledge of online marketing and good under-standing of major online marketing channels
Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
Demonstrable social networking experience, with social media advertising campaigns and analytics
Willingness to travel, visiting international trade shows and customers
Are you interested?
Please send your online application to Sven Spekking, Marketing Manager DIGON GmbH via: email@example.com. In case you need more information, please call Sven at +49 (0)160 759 3494.
We look forward to your application!
DIGON GmbH - the newly founded subsidiary of Messe Friedrichshafen GmbH - manages the development, operation and marketing of, trade show related, digital business platforms. Messe Friedrichshafen GmbH continues to expand its digitalization strategy and henceforth will offer new services that enhance market assistance far beyond the mere event at Lake Constance itself. The goal is to further develop our specialized trade events as unique focal points for business encounters, in an analog as well as in a digital context. Nowadays, DIGON GmbH brings the brand Bicle, bicle.com, which is a new B2B portal that represents a digital focal point and one-stop resource for issues related to the future of E-mobility. Bicle offers business actors in the global E-Mobility industry an interactive, state of the art industry platform with network functions, industry news, data, studies and trend analyses. Bicle connects manufacturers, brands, suppliers and service providers in the E-Mobility industry, around the world, with the goal of generating new ideas, partnerships and business.