Director Sales, Marketing & PR (m/f/d)
Medialane GmbH, Berlin
Director Sales, Marketing & PR (m/f/d)
Founded in 2014 by Iris van den Ende, MediaLane the Netherlands has grown into an independent content creation company in just a few years. We develop and produce TV, LIVE, and THEATRE. MediaLane is an independent company that works on behalf of and in collaboration with commercial and public media broadcasters, theatres, venues, licensees, and brands.
In 2019, MediaLane commenced operations outside the Netherlands. The first international production presented by MediaLane is Magic Mike Live, which plays at the newly renovated 'Club Theater Berlin'. The show celebrated its German premiere on January 16th 2020.
Magic Mike Live
Magic Mike Live is conceived by Hollywood icon Channing Tatum and is based on the successful feature films Magic Mike and Magic Mike XXL, in which Channing starred as the lead actor. The unique element about the show is that all key-positions in the creative team - direction, choreography, set design and costume design - are filled by women. The cast consists of more than 20 talented male actors who display a high-level of dancing in a sexy but very stylish manner, and thus break with the stereotype cliché about male strippers. Magic Mike Live does not only take place on a central stage, but gets close to the audience with astonishing acrobatics, uplifting music, comedy and, of course, exciting dance. Magic Mike Live is a thrilling, 90-minute, 360-degree dance experience tailored to the modern woman.
MediaLane is looking for a talented, experienced Director Sales, Marketing & PR (M/W/D) to lead the marketing, PR and sales team for Magic Mike Live in Berlin. The right person for this role will be an enthusiastic, commercially thinker, who is familiar with the challenge of delivering on ambitious ticket sales targets.
MediaLane intends to expand its general operation in the German market; this is a fantastic opportunity to be part of the further development of the company in Germany.
Plan and deliver the show's marketing, sales and PR campaign.
Manage the sales and marketing budget to deliver ambitious ticket sales.
Set up Berlin-specific infrastructure of external merchandise service providers and marketing partners (tourism agencies, media partners, possibly industry or trade partners for promotion activities).
Lead the local marketing, PR and sales team.
Report to and collaborate with the international licensor of the brand and MediaLane's General Manager onsite.
Build strong and regular communication lines with MediaLane's international licensing partners of the show and brand.
Develop and deliver Marketing & Sales Reports.
Support the implementation and maintenance of the ticketing yield management system.
Support the financial department in drawing up forecasts and business cases.
Take responsibility for the national brand presence (website, PR, events, ) of MediaLane Germany in coordination with the MediaLane headoffice in the Netherlands.
Minimum 6 - 8 years' experience in senior commercial / marketing roles within the live entertainment / ticketing sector in Germany or related sector eg hotels, travel, visitor attractions.
Proven experience in e-commerce and up-to-date knowledge on the themes of online advertising and social media.
Proven experience in structuring marketing and sales plans to achieve ambitious targets.
You have a large network (channels and broadcasters), know the live entertainment market.
Experience in managing statistical information to support the day to day job, including revenue pick up/pace reports, monthly performance figures and key account analysis.
Fluency in German and English, both orally and in writing.
Outstanding customer service and communication skills.
Flexibility and 'can-do' / team player mentality.
We believe in the power of talent as the heart of our content. It's our ambition to continue investing in this pool in order to retain long-term talent and help develop new talent.
Behind the scenes, we work with the best teams of professionals and specialists within each department and in each discipline. From draft, production, commerce, to fully completed productions.
Have you become enthusiastic about the above function? Please apply and send your motivation letter and CV in English to Dorien Manshanden, firstname.lastname@example.org or via the application form. You can apply until 18 September 2020.
Agency calls are not appreciated.