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At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
In Germany, Abbott has approximately 2,700 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott's German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn and Witten. St. Jude Medical is now Abbott.
Abbott Diabetes Care (ADC) is looking for a
Product Manager Digital (m/f)
based in Wiesbaden. The Product Manager Digital is responsible for the Lifecycle Management of the FreeStyle Brand in Germany and develops product-related strategies. In cooperation with creative and online agencies he/she conceives and refines the marketing communication.
Development of e-commerce marketing strategies to retain existing and gain new customers
Support and enhance web-based communication to all stakeholders
Enhancement of digital marketing tools to drive customer acquisition and retention
Own digital marketing activities end-to-end
Caretaker for ADC Germany websites, including content
Own digital customer journeys and act as consultant for all departments (mainly customer service and e-commerce)
Support product lifecycle management and product launches for the freestyle brand
Develop & implement a KPI-based tracking of all activities within scope of responsibility
Manage new website introductions and act as product manager for certain product lines
Ongoing Market and Competitive analysis and development of corresponding actions
Lead creative and online agencies in his area of responsibility
Maintain excellent level of product, sales and competition knowledge in ADC
Conduct specific marketing actions to maximize the market success of ADC
University degree desirable in Business / Marketing, Science, IT or related fields
5-7 years' experience and successful track record in digital content management and/or digital performance management in an agency or in an industry environment
Experience in the diabetes sector would be an advantage, as well as sales experience
Excellent presentation and communication skills
Excellent technical skills within online
Excellent knowledge in use of Salesforce.com, Magento 2.0 CMS, Google Analytics
Stamina, stress tolerance
Analytic as well as creative mindset
Excellent Excel knowledge
Good project management skills
Excellent English language skills, fluent in German
Travel up to 20%
Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company's success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.
Do you like the sound of this job and think you've got what it takes? Then send us your CV today. We look forward to receiving your application via our
Global Job Board.
Produktmanager Produktmanagement digitales Marketing Management Produktportfolio Produktlinien Vertrieb Marketingkommunikation Produktlebenszyklus Markenprodukt E-Business Marktanalyse Marktforschung Online-Marketing Onlinemarketing Internetmarketing Kundengewinnung Kundenbindung Produkteinführung Medizintechnik Medizinprodukte pharmazeutische medizinische Produkte Diabetes Arzneimittel Medikamente Pharmazie Pharmazeut Medizin Betriebswirt Business Administration Wirtschaftsinformatiker Pharma Biotechnologie Diagnostik Generika Hessen Rhein-Main Wiesbaden Wiesbaden-Delkenheim 65183 65205 Abbott GmbH & Co. KG ax74947by