Find your place in the world
At Abbott, we're all about helping you live the best life you can through good health. With diagnostics, our goal is to give you accurate, timely information to better manage your health.
Abbott's Alinity family of harmonized solutions is unprecedented in the diagnostics industry, working together to address the challenges of using multiple diagnostic platforms and simplifying diagnostic testing. Alinity systems are designed to be more efficient - running more tests in less space, generating test results faster and minimizing human errors - while continuing to provide quality results.
The Alinity portfolio includes clinical chemistry, immunoassay, blood and plasma screening, point of care, hematology and molecular diagnostics, along with Abbott's AlinIQ--a first-of-its-kind, holistic suite of professional services that combines expertise with process analysis and informatics. Alinity and AlinIQ are helping labs and hospital systems solve some of their most pressing challenges to deliver better patient care with fewer resources.
MARKETING MANAGER - DACH (M/F)
Manage parts of the Abbott Diagnostics product portfolio consisting, as a whole, of Architect and Alinity laboratory instruments, AlinIQ Professional Services and Assays / Tests
Manage and deliver ongoing commercial activities including the creation of promotional campaigns, messages and programs, product knowledge support, and forecasting
Responsible for the external communication plan including messaging aligned with ADD's value proposition, advertising and PR, with a new focus on digital channels
Plan and execute the marketing activities targeting specific customer segments and supporting the advancement of the sales cycle in collaboration with the commercial leadership
Own the marketing plan execution for the area of responsibility
Build and maintain successful partnerships with EMEA marketing team to ensure executional success and appropriate regionalization of global commercial strategy
Maintain close relationship with the regional Commercial Leadership, the Sales and Service organization
Analyze market trends, shares, competition; understand key stakeholders' behaviors, manage KOLs
Manage the product lifecycle
Craft compelling messages across marketing channels (sales & service teams, expert societies, trade media, landing pages, account-based digital marketing, LinkedIn...)
Lead organization and delivery of key customer meetings, define novel agenda topics, select appropriate speakers / chairs, create required materials for events, measure impact
Bachelor's degree required, MBA preferred
Must have a minimum of 5+ years of brand management, marketing or product management, communication, digital marketing or PR, or related work experience and equivalent
Experience in in-vitro diagnostics preferred, alternatively in the Medical Devices or Pharmaceuticals Industry in similar roles
Demonstrated leadership behavior and project management skills
Willingness to accept challenging assignments and engage in relevant developmental activities, in a rapidly adapting environment
Experience in working in cross-functional, multi-national environments
Mastery of MS Word, Excel, PowerPoint and familiarity with web-based applications. Knowledge of Salesforce.com is a plus
Strong critical thinking and analytical skills
Demonstrated ability to identify issues and implement solutions, including identifying and involving the appropriate decision makers
Demonstrated ability to motivate and hold individuals accountable to deliverables; ability to achieve objectives and milestones without direct authority; ability to influence
Demonstrated ability to identify and adapt to shifting priorities and competing demands, and maintain composure in difficult circumstances
Fluent in German and English
Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company's success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.
Do you like the sound of this job and think you've got what it takes? Then send us your CV today. We look forward to receiving your application via our Global Job Board.
Marketing Management Produktportfolio Produktmanager Produktmanagement Marketingplanung Marketingkampagne Produktinformation Werbekampagne Kampagnenmanagement Campaigner Unternehmenskommunikation Öffentlichkeitsarbeit Public Relations Digitales Strategisches Brand Marketing Sales Promotion Vertriebsunterstützung Business Development Vertriebsstrategeie Regionalisierung Marktanalyse Produktlebenszyklus Crossmediales Marketing Brand Marketing Marketing Manager Produktmarketing Kommunikationswissenschaften Medizintechnik Medizinprodukte Prozessanalyse Medizininformatik Analysesysteme In-vitro-Diagnostik Immunoassay-System Phonometrische Potentiometrische Assays Klinische Chemie Diagnostikplattform Molekulardiagnostik Pharma Biotechnologie Diagnostik Generika Hessen Rhein-Main Wiesbaden Wiesbaden-Delkenheim 65183 65205 Abbott GmbH & Co. KG ax74808by