Tableau helps people see and understand their data
As a result of our continued growth, we’re looking for a talented Enterprise Marketing Manager (m/f) for the D-A-CH market, to be based at our Frankfurt office. We’re expanding our sales and marketing efforts across the EMEA region, as we continue on our mission to help people see and understand their data. The ideal person for this role will be an experienced enterprise marketer – and will be used to collaborating with enterprise / strategic professionals to implement account plans and execute marketing activities based on those plans, in order to build and accelerate pipeline for the Enterprise accounts in your region. You will also be leading and managing demand generation and customer engagement efforts across multiple marketing channels – and will be acting as a key liaison to sales and the global marketing function.
Enterprise Marketing Manager (m/f) – D-A-CH
Some of the things you will be doing include …
Developing data-driven marketing strategies and campaigns that successfully engage key contacts at target accounts, and ultimately generate and accelerate sales opportunities.
Leading strategic and enterprise marketing initiatives in alignment with business priorities in close collaboration with relevant sales stakeholders.
Collaborating and liaising with the BDR (Inside Sales) team, ensuring alignment on campaigns / initiatives, funnel optimization and timely lead follow-up.
Engaging with the Channel Managers and Partner Marketing team to integrate partners into all of your regional marketing programs.
Orchestrating resources across Marketing to maximize integrated efforts and support the united team in achieving shared goals.
Partnering with the Global Enterprise Marketing and Digital Marketing teams for strategic input on account based marketing (ABM) strategies, and with Marketing Operations for input on operational feasibility, tracking and reporting.
Coordinating with sales leadership to align on regional priorities, set quarterly goals, gain commitment and support for demand generation programs, and identify areas of pipeline opportunity and risk.
Leveraging upmarket lead generation channels to deliver account-specific “always-on” calendar of marketing engagement opportunities.
Who you are …
Experienced. You have a proven track record of success in a similar role; ideally you’re used to developing and executing ABM campaigns within enterprise accounts. You also enjoy being the liaison between sales and marketing teams, and used to working on joint marketing programs with channel partners. You’ll be able to demonstrable expertise in account-based marketing strategies, tactics, and technologies. Successful history in developing and executing demand generation and pipeline-building programs.
Conviction and Commitment. Strategic marketer who is curious, passionate, inquisitive and proactive in terms of driving ideas and innovation.
Relentlessly High Standards. Detail-oriented and deadline-driven. Extremely organized and able to multitask, as well as simultaneously manage multiple programs.
Technically Savvy. Strong PC-based computer skills; proficient with MS Office Suite and demonstrated ability with HTML. Analytical - Tableau experience a plus. Eloqua (or similar) and Salesforce experience highly desired.
Excellent Communication. Strong written, verbal and visual communicator. Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization. Excellent people skills, especially in working with multiple stakeholders.
Leader. Ability to work in a cross-functional role and influence the direction and focus of projects outside of your immediate reporting structure.
Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. Our culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, exceptional customer service, and making a difference in the world!
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